WolverineWOD wasn't designed in a boardroom. It was built on the floor of a CrossFit affiliate, with coaches and athletes testing every feature in real classes.
Every CrossFit gym owner knows the problem. Scheduling lives in Google Sheets. WODs get texted out. Leaderboards are whiteboards. Check-in is a clipboard. And none of it talks to each other.
WolverineWOD was built to fix that — starting at Wolverine Strength & Conditioning in Ann Arbor, Michigan. Every feature was tested with real coaches, real athletes, and real classes before it shipped.
The result is a platform that actually fits how CrossFit gyms operate — not how a software company thinks they should.
Owner of Wolverine Strength & Conditioning in Ann Arbor, MI — one of the top CrossFit affiliates in Michigan. Chris provided the real-world requirements, athlete feedback, and daily testing that shaped every feature in WolverineWOD. If it's in the platform, it's because his gym needed it.
Entrepreneur and product builder with deep roots in data, sales automation, and SaaS. Mark built WolverineWOD from the ground up with a focus on the operational realities of running a CrossFit affiliate — not just the features, but the workflows that actually save coaches and owners time every single day.
Every role — owner, coach, athlete — gets purpose-built tools. Not one-size-fits-all software crammed into a gym context.
Gym owners and coaches are busy. WolverineWOD should be faster to use than whatever you're using now, not a training exercise in itself.
Leaderboards, reactions, comments, messaging — the social layer of a CrossFit gym is what keeps athletes coming back. We build for that.